Perhaps the easiest things to needlessly spend money on is marketing and advertising. That is where your business venture will really succeed or fail. While it may not be the fun part of your business, it is the most necessary, since most products and services languish only because no one knew about them.
There are plenty of books that tell you how to spend your money in the advertising portion of your budget. This book, however, is focused on keeping that money in your pocket. As such, we'll focus on how to really make the most of your precious funds and get the most advertising bang for as little as humanly possible.
Remember, you time is money, too. Just as you'll try to avoid spending a bunch of money on marketing, you'll have to be creative and play to your strengths. If you're a good writer, try that. If you're a good photographer, that is a great way to start, too. If your strength is dealing with people one on one, you'll have to find a way to make that work for you, too. Since you're working on the computer, computer-based skills are the most immediately useful, though there is room for all types of skills in advertising for dropshipped items.
Search Engine Optimization and Auctions
If you have chosen to use an eBay store, your longer-term (30-120 days) auctions will be indexed by search engines, allowing people to find your products without even having to be on the eBay site to start with. This means that your descriptions, where you have a great deal more flexibility in describing things, are your playground to attract bidders into your eBay store.
As far as eBay rules are concerned, you are required to not attract anyone outside of the eBay system and may not try to circumvent any of the fees they charge for various features. As long as you're not disingenuous in how you list keywords, you can use plenty of them in your auction title, subtitle or text, including synonyms, mis-spellings and comparative language such as "suitable for carrying around a pink iPod."
Your ad title is what the most page views (and subsequent sales) are generated from. In fact, that's what eBay indexes to use in top-ranking search pages. As far as keywords go, remember that the more specific you can be, the more likely you are to separate yourself from the rest of the pack. If a million articles are written about iPods, your little ad won't come up for thousands of pages. On the other hand, if your keyword references "pink iPod holster," it might have a chance of coming up for the relatively smaller number of people who enter those terms in.
You can check on Google and use their free keyword optimization tool to get a feel for what keywords are most commonly associated with a given main keyword. Those that rank lower come up in searches less often, but are more likely to feature your auction on the front page. The likelihood of that increases as you link to your store and your auctions form blog pages, newspaper articles or anything you can leave a comment on.
Informative Articles
Another good marketing tool, one that has proven very successful for many sellers, is creating articles that allow them to share their knowledge on any number of topics pertaining to eBay selling or the products they offer. In fact, you can write an article about just about anything. What they all have in common is that they'll have links to your store site on them.
Such articles can be submitted to eBay information pages or help forums, or they may be posted on a blog, as a photo caption on a photo sharing site or with article sites such as eZine. These articles are a very important way for you to link back to your eBay store. Every time your store is linked from somewhere else, it builds connections that search engines take into consideration when deciding how to rank your page with all the search terms you can possibly come up on.
For instance, if you write an article about cashmere care and put it up on another site, linking it to your storefront in the signature of your article, your home page is that much more likely to come up with a higher ranking than if you hadn't written that article. This is true, even with the exact same number of instances and variations of the word cashmere on your storefront page.
Sadly, you'll have to be careful about what you can and can't have in your ads. While the eBay system is set up to drive people into your store, make sure you check out the latest incarnation of these rules and regulations from the eBay auction information site.
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Perhaps the easiest things to needlessly spend money on is marketing and advertising. That is where your business venture will really succeed or fail. While it may not be the fun part of your business, it is the most necessary, since most products and services languish only because no one knew about them.
